Theoretical Media Economics Perspectives and Areas for Future Development in Malaysia

Vimala Govindaraju, Shafinah Begum


This article aims to explore a literature review of theoretical media economics perspectives in the landscape of Malaysia. This article also focused on the successful scenario in national and international markets, economists' and business owners' understanding of the current economic trends in Malaysia. This article focuses on the theoretical aspects of media economics from the Malaysian perspective. It is presented in four mutually inclusive sections: (a) firm decisions and consumers' media access; (b) a better understanding of Malaysia's microeconomic and macroeconomic theoretical perspectives; (c) cultural economy and development; (d) a brief review of Malaysia's future development sectors. This will enable them to contribute to the economic changes required for Malaysia to strengthen its resilience further. The subject matter of media economics is evolving in popularity, as evidenced by the emergence of publications dedicated to the area, the expansion in literature base, and increased interest among academics. In light of its development, media economics continues to be a topic of discussion that goes hand in hand with the advancement in technology and innovation and the interactions between the local and international markets.


Keywords: development, theoretical perspectives, media economics, microeconomics, macroeconomics.

Full Text:



AHMAD, F., KEE, C.P., MUSTAFFA, N., IBRAHIM, F., WAN MAHMUD, W.A., & DAFRIZAL, D. (2012). Information Propagation and the Forces of Social Media in Malaysia. Asian Social Science, 8(5), 71-76.

ALEXANDER, A., OWERS, J., CARVETH, R., HOLLIFIELD, C.A., & GRECO, A.N. (2003). An introduction to media economics theory and practice. In: Media Economics. Routledge, pp. 13-58. Retrieved from

ALIVI, M.A., GHAZALI, A.H.A., TAMAM, E., & OSMAN, M.N. (2018). A review of new media in Malaysia: Issues affecting society. International Journal of Academic Research in Business and Social Sciences, 8(2), 12-29.

BAIN, J.S. (1951). Relation of profit rate to industry concentration: American manufacturing, 1936–1940. The Quarterly Journal of Economics, 65(3), 293–324.

BUDZINSKI, O., & KUCHINKE, B. (2018). The Modern Industrial Organization Theory of Media Markets and Competition Policy Implications. Ilmenau: Technische Universität Ilmenau, Institut für Volkswirtschaftslehre. Retrieved from

CHRISMAN, R. (2013). Globalization and the media industry. The Black Scholar, 43(3), 74-77.

CURRAH, A. (2003). Digital effects in the spatial economy of film: towards a research agenda. Area, 35(1), 64–73.

FISKE, S.T. (1993). Social cognition and social perception. Annual Review of Psychology, 44(1), 155-194.

HARRINGTON, S. (2008). Popular news in the 21st century: Time for a new critical approach? Journalism, 9(3), 266-284.

INTERNATIONAL TRADE ADMINISTRATION. (2019). Malaysia - eCommerce. Retrieved from

LASH, S., & URRY, J. (1994). Economies of signs and space. London: Sage.

LEWIN, K. (1951). Field Theory in Social Science. New York: Harper and Row.

MASON, E.S. (1939). Price and production policies of large-scale enterprise. American Economic Review, 29, 61-74.

MINAMI, H. (2011). Newspaper work in a time of digital change: A comparative study of US and Japanese journalists. Doctoral thesis, University of Oregon. Retrieved from

MUSTAFFA, N., IBRAHIM, F., SAMANI, M.C., & RAHIM, M.H.A. (2010). Persepsi khalayak terhadap kredibiliti media di Malaysia. Journal of Social Sciences & Humanities, 5(2), 153-160. Retrieved from

OMAR, B. (2017). Online news production, consumption and immediacy: The remediation perspective. Jurnal Komunikasi: Malaysian Journal of Communication, 33(3), 250-266. Retrieved from

PRATT, A.C. (1997). The Cultural Industries Sector: its definition and character from secondary sources on employment and trade, Britain 1984-91. London: Department of Geography, London School of Economics. Retrieved from

SWANSON, D., & CREED, A. (2014). Sharpening the Focus of Force Field Analysis. Journal of Change Management, 14(1), 28-47.

VRAGA, E.K., EDGERLY, S., BODE, L., CARR, D.J., BARD, M., JOHNSON, C.N., & SHAH, D.V. (2012). The Correspondent, the Comic, and the Combatant: The Consequences of Host Style in Political Talk Shows. Journalism & Mass Communication Quarterly, 89(1), 5-22.

WIRTH, M.O., & BLOCH, H. (2009). Industrial Organization Theory and Media Industry Analysis. Journal of Media Economics, 8(2), 15-26. 0.1207/s15327736me0802


  • There are currently no refbacks.