Is There an Alignment between Green HRM and Pro-Environmental Behavior in Improving Business Sustainability?

Muafi Muafi, Qurotul Uyun


The study aims to examine and analyze the alignment of GHRM practice and pro-environmental behavior (PEB) in its linkage with environmental management strategy (EMS) in order to improve business sustainability (business and environmental performance) of natural dye Batik MSMEs in Central Java, Indonesia. The sample respondents of this study are 162 natural dye MSMEs in Klaten Regency, Central Java. The data are collected by distributing questionnaires and conducting interviews with several key informants. The statistical technique uses Euclidean distance regression used as data analysis. EMS is aligned with proactive GHRM and PEB. However, this study also indicates different results in the context of reactive-environmental management strategy, in which there is no alignment between GHRM and PEB in reactive-EMS. Thus, it does not have an impact on business and environmental performance. This study can provide several inputs related to strategic policy oriented to the environment. Therefore, it will be able to attract and encourage the community to carry out business transactions in the future while also considering both the business and environmental aspects of their business. This study provides a research model of the alignment of GHRM practice and PEB associated with EMS. The previous studies have not addressed this issue clearly, especially in the SMEs' context. This finding is expected to improve business sustainability (business and environmental performance) in the MSMEs context.


Keywords: green human resource management, pro-environmental behavior, environmental management strategy, business sustainability.

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