Majority Does Not Guarantee the Muslim Visitors: Analysis of Halal Tourism Digital Information in Southeast Asian Muslim Majority Countries

Cesya Rizkika Parahiyanti, Heri Praktikto, Andro Agil Nur Rakhmad, Abdul Basid, Azizul Yadi Yaakop


Due to the large Muslim population worldwide, provisions related to Muslim-friendly tourism are emerging in Muslim-majority and Muslim-minority countries. This paper describes content analysis from the eight dimensions of content comparison of official tourism management websites on halal tourism in Indonesia, Malaysia, and Brunei Darussalam developed by Yousaf and Xiucheng (2018). Using a qualitative approach, the authors found no official website on halal tourism in Indonesia, but e-books are accessible via the Internet. Brunei Darussalam does not have an official website, but e-books available are easily accessible on search engines through tourism agency websites. Of the three countries, only Malaysia offers a website with halal travel information. However, the three Muslim-majority countries should improve the content presented digitally to Muslim tourists, including details about halal experiences and Muslim-friendly services at airports. The novelty of this research is the urge for the availability of digital information to support Muslim-majority countries in attracting increasing numbers of Muslim tourists.


Keywords: digital information, halal tourism, halal cuisine, official website, Muslim majority countries.




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