Development of a Green E-Commerce Model and Analysis of Carbon Footprints Adoption

Thanarak Prasertwit, Kanchana Kanchanasuntorn, Varin Vongmanee


The growth of E-commerce has continually increased because of the change in customer behavior. The business is required to meet customer expectations and protect the environment simultaneously. The research aims to find a solution that reduces the carbon footprint value. The green E-commerce model is drawn and explained in detail how to decrease emissions from the material receiving to disposal. It helps businesses understand how to implement the green concept to raise awareness, increase efficiency, reduce logistics costs, satisfy customers’ needs, and improve economic performance and competitiveness. The selected E-commerce product is used to evaluate the carbon footprint value compared between current and green E-commerce. The research found that shortening transportation and eliminating unnecessary packaging are critical processes that reduce the carbon footprint value. The carbon footprint value was reduced by 0.1116 kgCO2 equivalent or 3% per order. The carbon footprint value can be reduced by 781,398 kgCO2 equivalent because of an estimated 7 million orders per day of E-commerce in Thailand. However, businesses can consider green production and alternative energy vehicles for further carbon footprint reduction.


Keywords: e-commerce, green supply chain management, life cycle assessment, carbon footprint, green e-commerce.



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