Strategizing Perspectives Influence Organizational Learning and Creativity: A PLS-SEM Approach for Vietnam

Mai Ngoc Khuong, Pham Dang Tuan, Nguyen Ngoc Duy Phuong, Nguyen Ngoc Anh Thu


This study aims to analyze the impact of the analytic and holistic reasoning perspectives on organizational creativity with the mediated role of knowledge acquisition, knowledge distribution, knowledge interpretation, and organizational memory. The theoretical framework developed in this study is based on an interactionist model of organizational creativity and conceptual links among creative persons, processes, situations, and products proposed by Woodman et al. (1993). The data were collected from 382 top managers in small and medium-sized enterprises in the southern region of Vietnam. Partial least squares structural equation modeling (PLS-SEM) is applied to test the proposed relationship. The findings show that the analytic reasoning perspective significantly affects organizational creativity. Knowledge interpretation and organizational memory moderate the positive influence of the two perspectives of strategizing on organizational creativity, contributing to the theoretical framework. Constructive implications for organizations and company managers include logically analyzing and evaluating business activities, especially building concrete beliefs, routines, and physical artifacts.


Keywords: analytic reasoning perspective, holistic reasoning perspective, organizational creativity, knowledge acquisition, knowledge distribution.



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