Synthesis of Digital Content and Activities to Promote Thai Students’ Perceptions through the Four Principles of Buddhism

Amornrat Kittipongpisut, Pornpapatsorn Princhankol, Kuntida Thamwipat


The purpose of this study was to synthesize the research and development of online digital content combined with activities to promote perception based on the Sangha Vatthu 4, the 4 principles of Buddhism for undergraduate students of the Faculty of Industrial Education and Technology, King Mongkut's University of Technology Thonburi, Bangkok, Thailand. The analysis was conducted using a seven-step educational operational framework to consider the quality assessment of content and presentation media and evaluate the perception and satisfaction of the sample group toward digital content and promotion of activities disseminated in international journals or conferences and national academic journals or conferences in the 2019-2022 academic years in Thailand. The sample group consisted of Thai undergraduate students selected by purposive sampling; all participated in the activities from start to finish and were willing to respond to questionnaires. The quality of online digital content combined with activities to promote perception based on the Sangha Vatthu 4 was found to be superb. The quality of the media presentations was also found to be superb. The perception of the sample group toward online digital content combined with activities to promote perception based on the Sangha Vatthu 4 was measured at the highest level. The satisfaction of the sample group was found to be the highest. Therefore, the developed online digital content combined with activities to promote perception for Thai undergraduate students can be used and should be further developed. Therefore, communicating to promote Thai students’ perception through the four principles of Buddhism, which can be challenging for Gen Z individuals to understand, should incorporate digital content following the ADDIE model combined with communication activities. This approach can lead to better understanding and satisfaction.


Keywords: digital content, activities, perception, the four principles of Buddhism.



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