Ecosystem Model and Scenario Planning for the Development of the Traditional Medicine Industry in Indonesia

Elan Eriswanto, Syamsul Ma’arif, Widarto Rachbini, Ahmad Hidayat Sutawidjaya

Abstract

This study aims to improve the performance of companies in the traditional medicine sector by utilizing an ecosystem model and scenario planning based on the TAIDA (Tracking, Analyzing, Imaging, Deciding, and Acting) framework. The objectives are to evaluate the current state of the traditional medicine industry, identify factors affecting its growth, and develop scenario planning for its future development. This research uses a mixed-methods approach, integrating quantitative techniques such as descriptive statistical analysis and SEM-PLS analysis with qualitative methods including literature review, focus group discussions, interviews, and scenario planning. The sample comprises 33 traditional medicine companies located in West Java, with company leaders serving as respondents. The findings indicate that innovation, raw material availability, networking, both external and internal environments, and agile strategies significantly enhance company performance. Additionally, government policies and the involvement of academic institutions play a crucial role in influencing these factors. This study underscores the importance of technological advancements and efficient interagency collaboration to enhance operational efficiency and resilience. The results suggest that adopting flexible and adaptive strategies that incorporate logistical, technological, and collaborative efforts can significantly benefit the traditional medicine industry. This research provides new insights into the industry’s development in Indonesia and offers alternative strategies to enhance performance and adaptability during future crises. These insights can also inform strategies to strengthen national defense capabilities in similar contexts, thereby improving the industry’s overall resilience and effectiveness.

 

Keywords: Ecosystem Model, Traditional Medicine Industry, Scenario Planning, Tracking, Analyzing, Imaging, Deciding, and Acting (TAIDA) Model

 

DOI: https://doi.org/10.55463/hkjss.issn.1021-3619.63.40


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