Demand for Housing Improvement of Working-Age Groups Who Will Be the Elderly in the Future

K. Donkwa, S. Horpibulsuk, P. Timthong


The working-age group (45-59 years old) who will become the elderly in the future have their own residences that have not been renovated to prepare for the aging society. Therefore, the problem of comfort and safety in their own homes also arises. The objectives of this research were to 1) analyze the demand for housing improvement of working-age groups who will be elderly in the future and 2) provide guidelines leading to a business model for housing improvement to support the aging society. This study is quantitative research. The target population, working at the end of the age range of 45-59 years and living in Bangkok, includes 385 samples. The questionnaire was validated by three experts for data collecting. The sampling was not random, but a purposive selection method was used. The data were analyzed using descriptive and inferential statistics with frequency, percentage, and chi-square. The analysis results showed that the target group needs renovation or repair of the bathroom, followed by the bedroom, living room, kitchen, terrace or balcony, parking lot, prayer room, and all renovations. The decision to renovate their houses was taken by 90.9% of the target group. Access channels for services, repairs, and renovations include social media, friends/acquaintances, and construction companies. The housing renovation company needs to plan the cost structure to generate profits. Also, the company should have business partners such as building material stores, construction companies, and subcontractors to increase the number of customers, the company’s revenue, and profit. This research provides important information on the need to improve the housing of working-age groups aged 45-59 who are entering an aging society in the future. Therefore, the research results will be useful in seeking business opportunities in the construction business for further development into a fully integrated business.


Keywords: housing improvement, demand, working-age groups, the elderly.

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