Communication Models: Tools for Understanding Conflicts in Global Digital Communication
Abstract
Communication models have historically been used by communication scholars and professionals to capture and understand the intricacies of the communication process. In the current digitalized and globalized communication environment, communication models can still be seen as valuable tools, but as communication technology enjoys various evolutions, some recalibration and reconceptualization is required to effectively explain and use communication models. A considerable number of studies have focused on digitalization and its effects on the communication process. By reviewing communication models in light of digital global communication, this study aims to appraise the continued relevance of communication models and recommend new perspectives for their use. This paper reviews four classic communication models in view of recent evolutions in communication technology that enable digital global communication. The paper also considers the interplay of culture and digitization on the communication process, and the models reviewed are selected on the basis of how they fit into the evolving realities of this moment, contributing to the understanding of human communication from intra and interpersonal communication to mass communication and organizational communication. The results help to close context gaps between classic communication models and the communication environment in a digitally connected globalized world, excavating the relevant portions of classic models while suggesting areas that require new perspectives. The study also utilizes communication models to suggest bridges for conflict scenarios that are brought about by the communication environment of the day.
Keywords: communication models, communication technology, global communication, culture.
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