Analysis of Traditional Markets as Factors in Global Economic Development
Abstract
The traditional market is a center of economic activity for the community. Traditional markets have potential for tourists visiting Yogyakarta as an improvement to the global economy. However, traditional markets need to survive in the era of globalization, and the sustainability of traditional markets must continue to be developed through the promotion and development of tourism in traditional markets. This study aims to determine whether promotion factors, attractive locations, products offered, service and hospitality of traders, and facilities can influence the development of tourism in traditional markets in Yogyakarta and its variables that have a significant effect. The type of research used is quantitative research using survey methods and sampling techniques combined with accidental sampling techniques. The sample in this study consisted of 100 people from traditional market locations: Kota Gede Market, Ngasem Market, Kranggan Market, and Demangan Market. The data analysis methods used in this study are descriptive and multiple linear regression analyses. The data processing was performed using SPSS computer software for Windows.The results showed that the variables of facilities, services, and place greatly influence the improvement of tourism development in Yogyakarta’s traditional markets, while product and promotion variables have no effect. This research shows that promotions, attractive locations, products offered, service and hospitality of traders, and facilities can significantly influence the development of tourism in traditional markets in Yogyakarta. We recommend that traditional market factors be considered and applied to improve global economic development.
Keywords: traditional markets, tourism, economic activities, promotion, management.
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