Role of City Branding, Local Culture, and E-WOM in Visiting Interest and Their Impact on Visiting Decisions through the Tourist Attraction to Mountain Papua Province
Abstract
This study aims to (1) analyze the influence of city branding, e-WOM, and local culture on visiting interest, (2) analyze the influence of city branding, e-WOM, and local culture on visiting decisions, and (3) analyze their positive and significant effects on visiting decisions. This study applied a quantitative approach using primary data through questioning 170 respondents. The data were analyzed using the SEM AMOS program. The results show that city branding variables are proven to have a significant influence on visiting interest variables, city branding variables do not have a significant influence on visiting decisions, e-WOM has a significant effect on visiting decisions, and e-WOM has a significant effect on visiting decisions. Local culture has a significant effect on visiting interest, local culture significantly influences visiting decisions, and visiting interest variables do not significantly influence visiting decisions.
Keywords: city branding, local culture, electronic word of mouth, visiting interests, visiting decisions.
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