Role of City Branding, Local Culture, and E-WOM in Visiting Interest and Their Impact on Visiting Decisions through the Tourist Attraction to Mountain Papua Province

Tiomy B. Adi, Salim Basalamah, Syahrir Mallongi, Amiruddin Husain, Rudihartono Ismail, Ilham

Abstract

This study aims to (1) analyze the influence of city branding, e-WOM, and local culture on visiting interest, (2) analyze the influence of city branding, e-WOM, and local culture on visiting decisions, and (3) analyze their positive and significant effects on visiting decisions. This study applied a quantitative approach using primary data through questioning 170 respondents. The data were analyzed using the SEM AMOS program. The results show that city branding variables are proven to have a significant influence on visiting interest variables, city branding variables do not have a significant influence on visiting decisions, e-WOM has a significant effect on visiting decisions, and e-WOM has a significant effect on visiting decisions. Local culture has a significant effect on visiting interest, local culture significantly influences visiting decisions, and visiting interest variables do not significantly influence visiting decisions.

 

Keywords: city branding, local culture, electronic word of mouth, visiting interests, visiting decisions.

 

DOI: https://doi.org/10.55463/hkjss.issn.1021-3619.62.55


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