Predictive Factors of Cyberbullying and Cybervictimization

Chatjutha Nokchan, Apitchaya Chaiwutikornwanich

Abstract

Due to the increasing prevalence of cyberbullying in Thailand, this research aims to study the influence of ICT self-efficacy, grandiose narcissism, self-esteem, and empathy on cyberbullying and cybervictimization, incorporating perspectives from both perpetrators and victims for a comprehensive analysis. Additionally, it investigates the mediating role of empathy in the relationship between grandiose narcissism and cyberbullying behavior. The sample comprises 395 individuals aged 18–24 years, residing in Bangkok and its metropolitan area in Thailand, selected through convenience sampling. Structural equation modeling (SEM) was employed using SPSS and Lisrel. The results revealed that ICT self-efficacy has a direct and significant positive effect on cyberbullying and negative effect on cybervictimization at the .01 level. Grandiose narcissism has a direct effect on cyberbullying and cybervictimization and an indirect effect on cyberbullying through empathy, with statistical significance at the .01 level.  Empathy was found to have a negative effect on cyberbullying, suggesting that fostering empathy could mitigate cyberbullying behaviors. Meanwhile, self-esteem showed no significant effect on cyberbullying and cybervictimization, highlighting potential limitations in traditional self-esteem measures. Conversely, grandiose narcissism emerged as a more effective predictor of cyberbullying. This study identifies key factors that contribute to cyberbullying and cybervictimization, explores potential factors that may help reduce cyberbullying among adolescents, and highlights areas that have been less studied in certain regions, including Thailand.

 

Keywords: Cyberbullying, ICT self-efficacy, Grandiose narcissism, Self-esteem, Empathy

 

DOI: https://doi.org/10.55463/hkjss.issn.1021-3619.64.20


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