Examining Determinants of Movie Piracy Behavior in Indonesian Young Adults
Abstract
Movie piracy is prevalent and has harmed the industry significantly. Despite the government’s efforts to prohibit unlicensed movie websites, the current data indicate an increase in their number. The study identified the key determinants influencing movie piracy behavior, aiming to provide further insights for policymakers and industry stakeholders. A research framework was developed to explain the attitude and intention toward movie piracy by integrating the theory of planned behavior, perceived risk theory, religiosity theory, and social norms theory. This study investigated whether perceived risk, religiosity, and descriptive norm influence attitudes and intentions toward movie piracy. The quantitative method was used. Data were gathered through an online survey using convenience sampling. Young adult Indonesians aged between 16 and 30 years, living in Jabodetabek district, participated in the study. A total of 334 replies were examined using PLS-SEM. The results suggest that perceived risk, religiosity, and descriptive norms affect attitudes and intentions toward movie piracy. This study provides further insights into the existing digital piracy research, theories, and policymakers. This study is one of the first to analyze the behavior of movie piracy in developing countries through the extended theory of planned behavior.
Keywords: movie piracy, theory of planned behavior, perceived risk, religiosity, descriptive norms.
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