Genre-Based Course Content Development: A Case Study on Vietnamese Tourism Texts

Dung Thi Nguyen

Abstract

This study aims to elucidate the fundamental structures of attraction introductions and package tour brochures within the Vietnamese context, with the ultimate objective of devising specialized English for tourism course contents based on these genres. In the era of technological advancements, digital brochures assume significance as teaching material resources, facilitating students’ exposure to authentic texts that consequentially impact the English language education in the tourism sector. Employing purposive sampling, the analysis scrutinizes 24 digital tourist attraction introductions and 24 package tour brochures sourced from highly reputed tourism company websites in Vietnam, using Bhatia’s (2004) move-structural framework. The findings unveil a generic structure for tourist attraction introductions and package tour brochures, comprising six and nine moves, respectively. Moreover, strategic insights emerge regarding the creation of these texts, aligning with communicative objectives such as gaining attention, supplying information, employing persuasive messaging, and eliciting responses. Building upon these generic outcomes, the study proposes course contents for English for tourism, organized into 10 cohesive units and further delineated through two project works. This study is innovative in its application and findings as it generalizes the fundamental structures of Vietnamese tourism texts and identifies their obligatory, conventional, and optional components. These pioneering findings will benefit professionals in relevant fields, such as tour designers, operators, and educators of tourism programs, by providing a comprehensive reference framework. Furthermore, the newly developed course contents and teaching plans are resources of considerable magnitude for implementing English for tourism syllabi and serve as models of exemplary caliber for educators in the field.

 

Keywords: genre analysis, course content development, tourism text.

 

DOI: https://doi.org/10.55463/hkjss.issn.1021-3619.63.31


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References


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